Performance Marketer

Job Description

We are looking for a Performance Marketer who can take ownership of our paid advertising strategy, optimize performance across multiple platforms, and use data-driven insights to maximize ROI. The ideal candidate will also have advanced skills in Google Analytics to analyze user behavior and campaign effectiveness.

Technical Expertise:

• Proven experience running successful ad campaigns on Google Search, Reddit, Meta (Facebook & Instagram), and LinkedIn.
• Deep understanding of Google Analytics (GA4), including setting up custom reports, analyzing user behavior, and implementing tracking.
• Hands-on experience with conversion tracking, Google Tag Manager, and A/B testing.
• Familiarity with tools like SEMrush, Ahrefs, or other digital marketing tools is a plus.

Analytical Skills:

• Must have a data-driven mindset to interpret complex metrics (ROI, CTR, CPA, etc.).
• Ability to identify trends and make strategic decisions based on performance data.
• Strong skills in reporting insights and presenting actionable recommendations.

Creativity & Collaboration:

• Ability to create compelling ad copy and visuals (experience working with designers is a bonus).
• Innovates in campaign strategy while maintaining alignment with business goals.
• A collaborative attitude to work effectively with content, design, and sales teams.

Adaptability & Curiosity:

• Stays up-to-date with changes in advertising platforms and industry trends.
• Willing to experiment with new platforms, tools, and methods.
• Comfortable adjusting strategies based on campaign performance or shifting priorities.

Organization Skills:

• Manages multiple campaigns simultaneously across platforms.
• Meets deadlines and stays organized under pressure.
• Demonstrates attention to detail, especially when setting up campaigns or tracking.

Communication Skills:

• Communicates effectively with team members and stakeholders.
• Clearly explains data insights, campaign performance, and optimization strategies.
• Writes persuasive ad copy tailored to the target audience.

Qualifications:

• At least 2–4 years of experience in paid advertising and Google Analytics.
• A strong portfolio of past campaigns showcasing measurable results.
• Any certifications in Google Ads, Google Analytics, or related tools are highly desirable.

Interested candidates can apply online or email your CV to [email protected]