Social Media Handling

Job Description

Social Media Handling

Position: Social Media Handling
Location: Sri Lanka
Department: Marketing
Reports to: Marketing Manager

Job Overview:

We are looking for a skilled Social Media Marketing Personnel to manage and optimize advertising campaigns on Facebook and Instagram. You will handle audience targeting, ad creation, performance analysis, and social media management to drive brand engagement and growth.

Key Responsibilities:

• Digital Advertising: Create and manage Facebook/Instagram ad campaigns using Meta Ads Manager, including budget management, ad copywriting, and tracking with Meta Pixel.
• Audience Targeting: Analyze audience behavior, segment demographics, and adjust targeting for optimal performance using Meta Insights and Audience Insights.
• Social Media Management: Manage daily posts, campaigns, and user engagement on Facebook and Instagram. Monitor performance and improve engagement rates.
• Reputation Management: Handle user comments and feedback to maintain a positive brand image.

Qualifications:

• Proven experience in Facebook/Instagram advertising and Meta Ads Manager.
• Strong skills in audience targeting, ad creation, and data analysis.
• Knowledge of Meta Business Suite, Meta Campaign Planner, and Meta Events Manager.
• Excellent communication skills and creative abilities.