Marketing Manager

Job Description

Our client is a premier travel company in the B2C business with over 15 years of industry expertise, offering exceptional travel experiences across the globe. With a strong presence in the UK, India, Vietnam, Indonesia and Australia, our client pride themselves on their attention to detail and their personalized customer-centric approach. They are passionate about crafting seamless and memorable tailor-made travel journeys for all their clients to their global destinations.

Responsibilities:

• Implement B2B & B2C marketing campaigns across Google Ads, Meta Ads, SEO, PPC, social media, email, SMS and WhatsApp to drive lead generation and revenue growth.
• Identify new international markets, manage high-value global clients and refine strategies through competitor and market research to expand the company's reach.
• Work with the sales team to improve lead conversion rates, develop client retention strategies and execute targeted campaigns for personalized engagement.
• Build and manage affiliate marketing programs with influencers, travel bloggers and referral partners to boost brand exposure and drive sales.
• Optimize brand messaging for different markets to enhance visibility, credibility and customer trust globally.
• Use KPI tracking, A/B testing and data insights to refine marketing efforts and maximize ROI.
• Manage a team of marketing professionals while working with external agencies, influencers and business partners to implement innovative campaigns.

Requirements:

• 5+ years of experience in marketing business development or digital strategy, preferably in the travel, hospitality or e-commerce industry.
• Proven expertise in B2B & B2C marketing, including lead generation, acquisition and customer retention.
• Hands-on experience in Google Ads, Meta Ads, SEO, PPC, email marketing, SMS marketing and WhatsApp marketing.
• Experience in affiliate marketing, managing referral networks and influencer collaborations.
• Strong understanding of global expansion strategies and international client acquisition.
• Knowledge of business development, partnerships and market penetration strategies.
• Ability to manage marketing budgets and optimize campaigns for maximum performance.
• Proficiency in CRM systems (Zoho CRM preferred), marketing automation and analytics tools.
• Strong leadership, team management and cross-functional collaboration skills.
• Excellent analytical, strategic thinking and problem solving abilities.
• Bachelor's degree in Marketing, Business or a related field (Master's degree preferred).

Interested candidates can apply online or email your CV to [email protected]