Executive/ senior Executive - Campaign Management

Job Description

Responsibilities:

· Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights.

· Developing conversion optimization strategies with the aim of improving efficiency and increasing ROAS.

· Implement tracking from Google and social media platforms into various marketing initiatives.

· Knowledge of E-commerce tracking will be an added advantage.

· Benchmark performance across all online channels and provide advice on KPIs based on performance analysis.

· Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data.

· Analyzing online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution.

· Discovering opportunities to use innovative methodologies and improve the analytical procedure.

Key Skills/Experience

· Minimum 2 years experience in the Digital marketing field is compulsory.

· Bachelor Degree/Diploma in Management, Marketing, IT, Statistics, or related field is preferred.

· Working knowledge of various digital tools and platforms including but not limited to Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, LinkedIn Ads, Meta Ads

· Should be able to launch paid media campaigns, set up tracking for ads, optimize ads and provide detailed reports.

· Google Ads/Analytics/ or any other Certification is preferred

· A passion to learn and stay updated on the latest trends and technologies

· Demonstrate excellent interpersonal and analytical skills.

· A proactive and positive attitude, as well as good teamwork, are essential for this role.

· Integrity, accountability and adherence to company procedures and policies.