A Bachelor's degree in marketing, business, statistics, mathematics or a related field.
1-2 years of relevant work experience in marketing analysis, data analytics or a related role, showcasing a track record of extracting actionable insightsfrom marketing.
Proficiency in data analysis tools and methodologies, with the ability to interpret marketing data, perform statistical analysis, and generate meaningful insights.
A solid understanding of marketing principles, including market segmentation, consumer behaviour and various marketing channels.
Familiarity with analytical tools.
Meticulous attention to detail in data analysis and reporting, ensuring accuracy and reliability of insights.
Responsibilities:
Analyze marketing data to measure campaign performance, customer behaviour, and ROI across various marketing channels.
Extract actionable insights from data to drive marketing strategies and initiatives, identifying opportunities for optimization.
Create and present comprehensive reports detailing marketing performance metrics and insights to stakeholders.
Conduct competitive analysis and market research to identify industry trends and benchmark our performance.
Interested candidates can apply online or email your CV to [email protected]