Key Skills :
Communication Skills
Marketing Skills
Job Description
Responsibilities:
Assist in developing and implementing marketing plans and strategies to meet organizational objectives.
Collaborate with cross-functional teams, including creative, sales, and product development, to ensure marketing campaigns are aligned with overall business goals.
Conduct market research to identify trends, competitive analysis, and customer preferences to inform marketing strategies.
Manage and execute digital marketing initiatives, including social media campaigns, email marketing, website content, and online advertising.
Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and make data-driven recommendations for optimization.
Coordinate and participate in the creation of marketing collaterals, such as brochures, presentations, and promotional materials.
Assist in organizing and coordinating events, trade shows, and conferences to enhance brand visibility and generate leads.
Support the development and maintenance of customer relationship management (CRM) systems and databases to ensure accurate and up-to-date customer information.
Stay up-to-date with industry trends, emerging technologies, and marketing best practices to suggest innovative ideas for continuous improvement.
Provide regular reports and updates on marketing activities and campaign performance to the Marketing Manager and senior management.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field. A relevant master's degree is a plus.
Proven experience (3-5 years) in a marketing role, preferably in a similar industry or related field.
Strong knowledge of marketing principles, techniques, and best practices.
Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
Excellent written and verbal communication skills with the ability to create compelling marketing content.
Analytical mindset with the ability to interpret data and draw actionable insights.
Strong organizational and project management skills with the ability to prioritize and multitask in a fast-paced environment.
Creative thinking and problem-solving skills to develop innovative marketing solutions.
Proficiency in using marketing software and tools such as CRM systems, marketing automation platforms, and design software.
Ability to work independently as well as collaboratively in a team-oriented environment.
Join our dynamic marketing team and contribute to our organization's growth by leveraging your marketing expertise, creativity, and analytical skills. Apply now and be part of our exciting journey!
An added advantage is the desirable criteria skills and experience for digital marketing.