Digital Marketing Executive

Job Description

Candidate Responsibilities :

Assist in the formulation of strategies to build a lasting digital connection with consumers 

Plan and monitor the ongoing company presence on social media ( Instagram, facebook etc ) 

launch optimized online adverts through google adwords, facebook etc to increase company and brand awareness 

Be actively involved in SEO efforts ( Keyword, Image optimization etc ) 

Prepare online newsletters and promotional emails and organize their distribution through various channels 

provide creative ideas for content marketing and update website 

Collaborate with designers to improve user experience 

Measure performance of digital marketing efforts using a variety of web analytics tools 

( Google Analytics, WebTrends etc )

Acquire insight in online marketing trends and keep strategies up to date 

Maintain partnerships with media agencies and vendors 

Your Requirements :

Proven experience as digital marketing executive or similar role 

Excellent understanding of digital marketing concepts and best practices 

Experience with B2C social media, google adwords and email campaigns and SEO/SEM

Working knowledge of web analytics tools ( e.g google analytics, NetInsight, WebTrends etc ) 

Skills and experience in creative content writing

Analytical mindset and critical thinking

good communication skills and interpersonal skills 

BSc / BA marketing or relevant field