Assistant E - Commerce Manager

Job Description

Main Responsibilities:

· Assist the Director Sales in increasing on line sales.

· Coordinate execution of online marketing efforts through approved agencies/vendors and relevant internal teams.

· Verify that hotels within their region/cluster are participating in relevant, approved online distribution channels.

· Regularly audit content, images, and star ratings on OTAs and Meta Search sites, and work with hotels to make appropriate corrections.

· Assist in the development and execution of the brand marketing campaigns ( Activate Promotions according to Brand Marketing Activities)

· Develop the offer on Cinnamon Hotels and Resorts website for cluster offers and create landing pages.

· Build solid relationships with Cluster reservations, front office teams (where relevant) to raise their awareness, understanding, and motivation to support the online segment.

· Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.

· Assist in evaluating the online presence and rate position of immediate competitors.

· Suggest how to promote and improve the presence of the hotels on the web, with the aim to increase the number of bookings and overall production.

· Ensure that the site is kept up to date at all times.

· Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.

• Bachelor's degree in Business Management. Marketing, Business Administration or related major.
• 3 years’ experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
• Knowledge and comfort with a variety of online tools, inclusive of content management systems, CRM, web analytics and Google Adwords.
• In-depth knowledge and experience with analytics, reporting and tracking tools like Google Analytics.
• Thorough understanding of marketing technology (tools & tech) including analytic packages, search platforms and data onboarding solutions.
• Hands on experience with the Google Marketing Platform including Analytics, PPC, Search Ads and Retargeting

Strong understanding of website design, development and tracking