Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform increase the visibility of company's social content.
Moderate all user-generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Lead the execution and optimization of paid digital advertising
Research advertising trends.
Research competitors' pricing and products.
Decide on appropriate placement of ads.
Determine what content will reach customers.
Develop projects to create content.
Publish digital marketing content online.
Implement email marketing campaigns.
Knowledge about SEO.
Skills and Qualifications
Proven working experience in social media marketing or as a digital media specialist.
Great team player with excellent command in written and spoken English