Design and implement
platform-specific marketing strategies that align with overall business
goals (e.g., conversions, lead generation, awareness, etc.)
Design and implement
campaigns of varying scope on social channels (e.g., product launches,
rebrands, awareness campaigns, contests, etc.)
Measure, test and report
on social strategies and campaigns using analytics tools.
Create and/or curate all
social content, including text, image, and video.
Build out social media
content publishing calendar.
Manage editing,
approval, and scheduling of all posts for all platforms.
Plan and oversee all
paid social campaigns, including partnerships with influencers.
Engage with brand
followers and fans on social channels.
Conduct social media
listening and social media monitoring using appropriate tools.
Stay informed about
trends and tools in social media, marketing, technology and advertising.
Create and strengthen
partnerships with other brands, social media companies, and influencers.
Contribute to the
company’s social media PR crisis policy.
Contribute to the
company’s social media policy.
Requirements
Minimum 2-year
experience in content development and social media management is a must.
Demonstrable working
experience in social media marketing.
Comprehensive
understanding of digital marketing, data collection, attribution, and
analysis.
Comprehensive
understanding of digital marketing tools.
Proficient in English
and possess excellent communication skills.
Ability to stay highly
organized and efficient in a fast-paced, high-energy environment.