Job Summary
We are seeking a strategic and results-oriented Manager – Marketing to develop and execute marketing strategies that strengthen brand positioning, generate leads, increase customer engagement, and drive business growth.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Plan and manage marketing campaigns across digital and traditional channels.
- Develop brand positioning, messaging, and promotional strategies.
- Manage digital marketing activities including social media, SEO, SEM, email marketing, and content marketing.
- Conduct market research and analyze customer and competitor trends.
- Develop marketing budgets and monitor campaign expenditure.
- Track and analyze marketing KPIs, ROI, leads, traffic, and customer engagement.
- Lead and manage the marketing team and external agencies/vendors.
- Coordinate product launches, events, promotions, and other marketing initiatives.
- Work closely with sales and other departments to support business growth.
- Prepare regular marketing performance reports for management.
- Identify new marketing opportunities and recommend innovative strategies.
Requirements
- Bachelor’s Degree in Marketing, Business Management, or a related field.
- 5+ years of experience in marketing, with at least 2 years in a managerial role.
- Strong knowledge of digital marketing and brand management.
- Excellent leadership, communication, and analytical skills.
- Strong understanding of marketing analytics and campaign performance.
- Proficiency in MS Office and relevant marketing tools.