Job Summary
We are looking for a creative and data-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns that increase brand awareness, website traffic, engagement, leads, and conversions.
Key Responsibilities
- Plan and execute digital marketing campaigns across relevant online platforms.
- Manage social media platforms including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
- Develop and coordinate engaging digital content, including posts, videos, articles, and promotional materials.
- Manage paid advertising campaigns through platforms such as Meta Ads and Google Ads.
- Implement SEO strategies to improve organic search visibility and website traffic.
- Monitor website traffic, campaign performance, engagement, and conversions.
- Analyze digital marketing data using tools such as Google Analytics and platform insights.
- Conduct keyword, audience, and competitor research.
- Support email marketing and online promotional campaigns.
- Coordinate with designers, content creators, agencies, and other internal teams.
- Prepare monthly digital marketing performance reports.
- Stay updated on digital marketing trends, platform updates, and emerging technologies.
- Continuously test and optimize campaigns to improve ROI and performance.
Requirements
- Bachelor’s Degree/Diploma in Digital Marketing, Marketing, Business Management, or a related field.
- 1–3 years of experience in digital marketing or a similar role.
- Hands-on knowledge of social media marketing, SEO, SEM, and paid advertising.
- Experience with Google Analytics, Google Ads, and Meta Business Suite is an advantage.
- Strong content creation and copywriting skills.
- Good analytical and reporting skills.
- Creative mindset with strong attention to detail.
- Excellent communication and time-management skills.