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Marketing Officer

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Job Title : : Marketing Officer
Location : : Sri Lanka
Posted on : : Tue Nov 06, 2018
Apply before : : Wed Dec 26, 2018
Experience required : : Any experience
Job category: : Sales / Marketing / Merchandising
 
 Job Description

Key Responsibilities:



  • Help define the company Field marketing function, activities, outcomes, and goals/KPIs.

  • Maintain an outcome-based goal set and metrics tracking effectiveness including marketing-qualified leads, sales-qualified leads, and cost-per-lead efficiency.

  • Partner with sales, corporate marketing, event management, and social marketing to identify and participate in local events and develop demand generation content.

  • Plan, create, schedule, execute, and measure targeted demand generation campaigns in support of APAC-based sales teams.

  • Partner with corporate marketing help develop and roll-out content marketing programs.

  • Partner with product marketing to develop overall go-to-market strategy and marketing programs to drive APAC demand.

  • Be the market expert for local (Geo) market intelligence, buyer personas, buying habits, and buying criteria.

  • Manage entire APAC field marketing budget and scheduling.


Desired Experience:



  • 5+ years of increasing responsibility in field marketing, demand creation, and/or go-to-market program creation and roll-out.

  • Experience with marketing to technical, developer, or open-source audiences a plus.

  • Knowledge engaging local communities, meet-ups, user groups, etc. a definite plus.

  • Experience working in developer marketing and open source communities.

  • Able to fluently communicate and write in English.

  • Awareness about local events and how to engage the company.


 

Apply before : Wed Dec 26, 2018
 
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